Digital Director
Location: Remote, United States
Grassroots Law is looking for a Digital Director to oversee beautiful, urgent, strategic digital efforts to engage our growing supporter network of millions of social justice activists. As Digital Director, you’ll help grow this community as a transformative force, ensuring that outgoing communications and content match the dynamic voice of Grassroots Law and its leadership, and support organizing, messaging, and fundraising priorities. You’ll define strategies for initiatives and rollouts, coordinate with leadership across the organizing, legal, and creative teams, set prioritization on the publishing calendar, help guide the team to success during rapid response moments, and build systems that scale as our organizations grow.
What you’ll do:
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Lead a cutting-edge digital effort working alongside best-in-class creative, organizing, and legal teams, civil rights leader Shaun King, and civil rights attorney Lee Merritt.
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Oversee digital programs including email, social, and paid, working with digital vendors and in-house staff.
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Set content calendar priorities to support organizing, messaging, fundraising and narrative flow across Grassroots Law Project, Real Justice, and Action PAC channels.
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Write and edit digital communications, to match the voice of GLP and its leadership.
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Set monthly email fundraising goals and ensure we meet them.
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Build email programs to support robust national and local organizing efforts, ensuring that these efforts can scale as local organizing infrastructure grows.
What we’re looking for:
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Deep commitment to and experience with Racial Justice advocacy.
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5+ years experience working in digital, with experience managing programs at scale, especially email.
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Experience engaging and growing national digital audiences.
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Excellent writer and editor able to work across email, web, and social.
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An organizer mindset, someone who knows how to identify moments and use messaging to mobilize interest and action.
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Ability to follow multiple moving campaigns, and make decisions to prioritize among a dozen urgent and important initiatives.
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Ability to develop and follow strategic plans, to identify the moments to drop everything, and an excitement to do so.
We’d love to see:
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Experience on electoral campaigns.
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Experience in executive writing and/or ghostwriting.
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Experience with successfully managing email fundraising at scale.
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Experience in Black-led organizations.
Salary range is $80-$100k, plus benefits including medical, dental, vision, 3 weeks PTO, 10 holidays, 3 months paid parental leave.
We are an Equal Opportunity Employer.