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Senior Email Strategist

Senior Email Strategist

Location: Remote, United States 

Salary: $70-85Kyr w/ benefits

About Grassroots Law Project

At Grassroots Law Project – founded by civil rights activist and journalist Shaun King and civil rights attorney Lee Merritt – we believe in true liberation from the oppressive systems of policing, incarceration, and racial injustice. We combine the best of grassroots organizing with legal expertise to give people across the country the tools to make real change.

We advance policies that have the potential to drastically reduce the number of people harmed by police and prisons, advocate on behalf of families impacted by police violence and mass incarceration, and work with our partner PAC to elect leaders who are deeply committed to dismantling systems of oppression.

We are an ambitious, fast-paced, dynamic organization that puts the impact of the work first. We have taken on cases and campaigns that others deemed “impossible” – and then won.

About the role

Grassroots Law is seeking a Senior Email Strategist to lead a robust email program to engage our large and growing email community of social justice activists. This position will conceive, write, and produce large-scale email campaigns to educate people about the solutions to systematic racial injustice and mass incarceration, engage people in urgent and strategic organizing, seize rapid-response moments, and build supporters’ ownership in justice work to achieve fundraising goals.

What you’ll do:

  • Lead a robust email program, working with the Digital Director and alongside best-in-class creative, organizing, and legal teams, civil rights leader Shaun King, and civil rights attorney Lee Merritt. 

  • Draft compelling messages and messaging arcs, writing in the unique voices of GLP leadership and the organization. 

  • Develop and refine content for automated content streams including welcome series and reactivation.  

  • Produce email campaigns and track their performance.

  • Track deliverability across prominent domains, adjusting practices and targeting accordingly in order to ensure that our emails reach our audiences’ inboxes. 

  • Help set email calendar priorities to best support organizing, messaging, fundraising and narrative flow across Grassroots Law Project, Grassroots Law PAC, and Real Justice channels.

What we’re looking for:

  • Deep commitment to and/or experience with Racial Justice advocacy.

  • 3+ years experience working in email, with experience managing email programs at scale.

  • Excellent, fast, and versatile writer.

  • An organizer mindset, someone who knows how to identify moments and use messaging to mobilize interest and action. 

  • Experience using email to support both online and offline actions. 

  • Strong capability in email CRM’s, particularly ActionKit.

  • Familiarity and knowledge of best practices in list management and deliverability. 

We’d love to see:

  • Experience on electoral campaigns.

  • Experience in executive writing and/or ghostwriting.

  • Experience with successfully managing email fundraising at scale.

  • Experience in Black-led organizations.

Salary range is $70,000 – $85,000 dependent on skill and experience, plus benefits including medical, dental, vision, 3 weeks PTO, 10 holidays, 3 months paid parental leave.

We are an Equal Opportunity Employer. 

To apply, send a resume and brief cover letter summarizing your experience to jobs@grassrootslaw.org.